There is a whole psychology behind why certain color choices work on a website and others don’t.  Website designers consider a variety of objectives when choosing color schemes, ranging from brand reinforcement to emotional response.

In fact, researchers report in their “Impact of color on marketing” study that up to 90% of all snap judgments about products are made based on color alone.  That is why color choices should be considered carefully when designing your website, and why you should rely on your website designer for his or her professional advice in this area.

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