Trying to grow a website without looking at your metrics is like sailing without a compass. Without these insights, you’ll struggle to make the necessary changes to improve your traffic and conversions. By monitoring how visitors engage with your site, you can determine whether you’re targeting the right people or need to switch up your strategy. That’s why Google Analytics is an essential tool for any business trying to grow their website’s reach and performance.
How important is it to work on your brand awareness strategy? When done right, your company can become widely known (and preferred) among your target customers. But to get there, you need to use channels that make it easy to connect with your audience. This is what makes social media a must-have for your brand-building campaign.