As a business owner, you work hard to perfect your trade and provide your customers with high-quality services or products. However, do all your brand identities and values translate online? Your company’s online presence is a 24/7 window serving your past, current and potential clients. If you are not effectively presenting your brand and services online, you are losing out on opportunities, growth, and revenue. Do not miss the chance to grow and elevate your business; build your company’s online brand for success.
Evaluate Your Brand’s Online Presence
Take the time to analyze your current online presence and identify the strengths and weaknesses of your business online in order to develop a strategy to set yourself up for online success and prosperity. Your business’ online presence consists of your website, social media platforms, search engine rankings, and reviews. Each separate area of your online presence is important to your business in its own way. When growing your brand online, it is critical to work alongside a professional web design and marketing team that can ensure each of the elements of your online presence work together to achieve a unified goal for your company.
Your Online Home Base – Your Business Website
Your company website is your online storefront and often the first opportunity to make an impactful and lasting impression on potential customers. The website should be a strong home base that will integrate and work with all other aspects of your online presence to convert your leads into satisfied and loyal clients. It is essential that your site present information in a clear, easily digestible manner. It should be accessible and user-friendly while maintaining a professional and appealing look to attract the right clients for your business. A website’s main objective is to allow your customers to get to know your business, your team, and the value you provide. It is important to cater not only to new prospective clients but also to provide values to existing clients in the form of interactive website elements such as blogs, videos, and informative content.
Your Brand on Social Media Platforms
Depending on the industry you serve, there may be different social media platforms that are more appropriate for your company than others. Think about your client base and where you are most likely to engage with them online. You must identify the platforms which are most relevant to your business–then build your business’ presence and followers by posting beneficial and timely content along with relevant and captivating imagery. These social media platforms provide critical opportunities to connect with an expansive audience and advertise your company, your achievements, and your services through day-to-day interactions. Some popular social media platforms used by businesses include:
- YouTube
Your Google Search Rankings
Creating a website that works for you will allow your business to rank higher and attract more relevant customers on search engines such as Google. SEO, also known as search engine optimization, is the art of adapting your website to the ever-changing demands of search engine algorithms to guide the appropriate traffic to your site. With a knowledgeable team of SEO professionals, you will be able to optimize your site to hone in on the keywords and locations that are most relevant to your business, which in turn will bring in your ideal leads. The higher you rank on organic search engine rankings in relation to your competitors, the higher your chances of converting more customers and increasing your bottom line. Unlike ad services that may require you to pay for clicks and impressions, organic search engine rankings are free and highly effective.
Your Brand’s Customer Reviews
Most consumers place great emphasis and weight on reviews for companies they are interested in doing business with. From Google and Yelp to Facebook ratings and beyond, customers often look for others’ experiences with a company before engaging with a business or making a purchase. Reviews can often be overlooked or ignored by business owners, but they are a crucial component of your online presence that is worth investing in. Having no reviews available or negative reviews can be severely detrimental to your business. Staying current on online reviews and responding in a timely and professional manner is an important step towards maintaining a positive online reputation for your business.
Monitoring Your Online Presence
Managing a business’ day to day operations is overwhelming as it is; and monitoring your online presence could be another full-time job. Therefore, it is important to develop a plan and strategy to keep your business’ online presence relevant and cohesive. Consult with experts in growing your business online to create a strategic plan for:
- Curating and posting fresh and relevant content to your website
- Routinely posting to your social media platforms leading customers to your site
- Keeping track of business reviews and making efforts to respond to and resolve negative reviews if possible
- Updating your website to meet your current SEO needs, and ensuring your keywords are focused and up to date with your current business strategy
Take Your Brand to the Next Level Online With Orpheus
The team at Orpheus is ready to work with you to take your business to the next level. When it comes to growing your business online, the possibilities are endless. An effective and unified online presence for your business can attract the most ideal clients for your company, which leads to higher conversions and profits. Our experienced web design team, web developers, graphic designers and marketing strategists will work with you to create real actionable solutions to drive more quality traffic and leads to your business. We offer a variety of technology solutions to keep your business online presence at its best including:
- Website Design
- Web Development
- Managed Hosting
- Mobile App Development
- Digital Marketing
- Logo and Graphic Design
Contact us to get started growing your business online today.
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