Your website is probably the most important channel in your marketing efforts as it is the intersection of several other channels like social media, paid advertising or podcasts. Thankfully, your website is a channel that is under your direct control and that allows you to communicate and connect with your audience on a budget.
The challenge that companies and organizations face today is how to get their websites to work for them, that is, how to promote their products and ideas efficiently and uniquely on the web.
After reading this guide you will learn how to master the following core components of your website to improve its performance, and make it a powerful tool for your business:
- Brand Identity
- Website Layout
- Website Copy
- Website Imagery
- Call to Action