In business, you’re constantly making first impressions with prospective clients, from the business card you hand out to the outfit you wear to a meeting. But on the internet, these items are obsolete. Instead, your first impression starts with your online real estate: your website.
In today’s competitive market, you may only have one chance to make a great first impression on prospects. Quite often, that first impression happens in the digital space. There’s no shortage of companies for individuals to do business with, and thanks to the internet, visitors can evaluate dozens of vendors and providers in just a few clicks.
How important is it to have a gorgeous website design for your business?
In the early 2000s, merely owning a website was enough to demonstrate your professional prowess. Now, a bland web design could hurt the credibility of your brand.
In fact, 38.5% of people will leave a website if the design is outdated.
Color is one of the easiest ways design communicates to onlookers. Using seasonal color schemes in marketing materials is a great way to look professional and drive traffic to your website or location.
As a business owner, you work hard to perfect your trade and provide your customers with high-quality services or products. However, do all your brand identities and values translate online? Your company’s online presence is a 24/7 window serving your past, current and potential clients. If you are not effectively presenting your brand and services online, you are losing out on opportunities, growth, and revenue. Do not miss the chance to grow and elevate your business; build your company’s online brand for success.
You may be in the process of creating or revamping a website for your organization, and want to immerse yourself in the website world to understand the confusing things your web designer or web developer tells you. Or probably you just want to keep abreast of website terminology so that you don’t look too lost in social conversations while hanging out with your friends who work in IT or Marketing. Either way, here is a brief explanation of some common website-related terminology.
Setting up and running a website can be a stressful task, regardless of who you are or what you do. From picking a design that pops, to analyzing your visits, clicks, and conversions, there is a mountain of tweaks and details to contend with if you want a return on your online investment. It’s easy to get lost in the multiplicity of options: buttons, styles, logos, methods for Facebook integration, surveys, plugins, and on and on. There are more gizmos and Tinker toys to play with than there are minutes in a day.Read More
There is a whole psychology behind why certain color choices work on a website and others don’t. Website designers consider a variety of objectives when choosing color schemes, ranging from brand reinforcement to emotional response.
In fact, researchers report in their “Impact of color on marketing” study that up to 90% of all snap judgments about products are made based on color alone. That is why color choices should be considered carefully when designing your website, and why you should rely on your website designer for his or her professional advice in this area.
In October 2017, all websites with any kind of text input will be required to have an SSL certificate or be “punished” with a red “Not Secure” warning in Google Chrome. In layman’s terms, this means that instead of the standard “http://” prior to a web address, the heading would need to read “https://”. For sites that have been properly secured with an SSL certificate, a lock icon and the word “Secure” should appear in the header.