You’re a business owner. Influencer. Marketer. Or another professional with a website. Whichever it is, you share the common goal of attracting specific groups of people to your site.
While having a gorgeous web design and pristine copy can help convert leads, it won’t do much for attracting them. You need a way to get your brand in front of your target audience.
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You built a website that was designed with your audience and business in mind. It has the key elements needed to provide a great user experience, which helps to boost your reputation and credibility. But as time goes on, you may still learn of new solutions that can improve your site’s features.
How do you know it’s time for a website redesign? While there’s no one answer to this question, there are several signs it’s time to switch things up.
Most businesses end up considering a website redesign due to things like:
How important is it to optimize the content on your website? Consider some of the stats on organic traffic and conversions:
In today’s business climate, a professional website is no longer enough to set you apart from the competition. As essential as a website is for attracting and retaining customers, that’s just one component of building a relationship with prospects and customers.
Your website design is about more than just branding and beauty. If you’re not focusing on the user experience (UX), then you’re likely turning potential customers off (and away) from your business.
In case you haven’t heard, customers are looking to do business with brands that know how to deliver a great customer experience (CX) (both online and offline). And the first interaction most have with a company is their website. Read More
If you’re thinking of having your website redone, one of the most important things to consider is how to effectively evaluate bids from multiple design and development agencies. Considering that web development is a vast field with thousands of professionals to choose from, you must take a strategic approach to evaluating vendors.
In business, you’re constantly making first impressions with prospective clients, from the business card you hand out to the outfit you wear to a meeting. But on the internet, these items are obsolete. Instead, your first impression starts with your online real estate: your website.
In today’s competitive market, you may only have one chance to make a great first impression on prospects. Quite often, that first impression happens in the digital space. There’s no shortage of companies for individuals to do business with, and thanks to the internet, visitors can evaluate dozens of vendors and providers in just a few clicks.
How important is it to have a gorgeous website design for your business?
In the early 2000s, merely owning a website was enough to demonstrate your professional prowess. Now, a bland web design could hurt the credibility of your brand.
In fact, 38.5% of people will leave a website if the design is outdated.
