It’s hard to believe that, at the beginning of last year, the word “webinar” sounded like something out of sci-fi literature and “Zoom” was only a 1982 hit song by Fat Larry’s Band. Barely 18 months later, online video has become part of the fabric of our lives, and video marketing is exploding in popularity.
Trying to grow a website without looking at your metrics is like sailing without a compass. Without these insights, you’ll struggle to make the necessary changes to improve your traffic and conversions. By monitoring how visitors engage with your site, you can determine whether you’re targeting the right people or need to switch up your strategy. That’s why Google Analytics is an essential tool for any business trying to grow their website’s reach and performance.
How important is it to work on your brand awareness strategy? When done right, your company can become widely known (and preferred) among your target customers. But to get there, you need to use channels that make it easy to connect with your audience. This is what makes social media a must-have for your brand-building campaign.
You’re a business owner. Influencer. Marketer. Or another professional with a website. Whichever it is, you share the common goal of attracting specific groups of people to your site.
While having a gorgeous web design and pristine copy can help convert leads, it won’t do much for attracting them. You need a way to get your brand in front of your target audience.
How important is it to optimize the content on your website? Consider some of the stats on organic traffic and conversions:
- Search engine optimization (SEO) receives roughly 10 times more traffic opportunities than pay-per-click advertising (mobile and desktop).
- The first organic desktop listing on search gets 19.3% of clicks.
- The top organic mobile listing gets 27.7% of clicks.
In today’s business climate, a professional website is no longer enough to set you apart from the competition. As essential as a website is for attracting and retaining customers, that’s just one component of building a relationship with prospects and customers.
As a business owner, you work hard to perfect your trade and provide your customers with high-quality services or products. However, do all your brand identities and values translate online? Your company’s online presence is a 24/7 window serving your past, current and potential clients. If you are not effectively presenting your brand and services online, you are losing out on opportunities, growth, and revenue. Do not miss the chance to grow and elevate your business; build your company’s online brand for success.