To develop an amazing website that meets the goals of your business, you must create a web page that is attractive, informational and easy to browse. If one or more of these elements are absent from your website, your prospects of attracting and engaging customers — not to mention increasing conversion rates — are significantly hampered. This is why, when developing a website to promote your products and services, it is important to understand user experience (UX).
While user experience design is a trendy business phrase at the moment, what exactly does it mean? And, what are the benefits of UX design? Let’s take a look at why it’s so critical for your website.
What Is UX Design?
In a nutshell, the goal of user experience design is to create a website that is easy to use.
UX design is analogous to a plan you’d make for your house. A blueprint specifies everything from the number of rooms to window positioning, as well as the way doors open to the location of appliances. It ensures that the house is habitable and has enough space for all of your belongings.
Similarly, a UX design includes all the components that make up your website, right from the image used in the homepage banner to the color and font of your text. It even includes the exact width and length of the white space present on your website. This helps you get a better understanding of how your entire website will be perceived by a visitor and how it will help them navigate through their journey from room to room.
How Does UX Impact Your Business?
When you design a user-centered web page, you create a place that is simple for visitors to access, comprehend and navigate. This, in turn, distinguishes your website from competitors that aren’t as focused on UX, boosting your traffic and client base.
Still not convinced of the significance of UX in web design? Consider these figures:
- 75% of consumers admit to making credibility judgments based on a company’s website design.
- Over 50% of people abandon mobile websites that take too long to load.
- Even a small UX change like incorporating a popular color can boost your conversion rates.
- According to Google, 61% of users will not return to a mobile site they found difficult to access.
Moreover, with more trends and technologies advancing every year, you need to keep updating and upgrading your website to ensure you’re able to live up to your customer’s expectations.
Why Is UX So Important?
Clearly, UX design is important for your website. But what exactly does it add that makes it so critical? With the right UX design tools, here are a few things you can accomplish.
1. Create a Great First Impression
We’re living in the digital era, and a majority of users create a first impression of your company and brand based on your website — typically in a matter of seconds. That’s why you need to create a killer website that stands out from the start.
If your website is unattractive, unengaging or difficult to navigate, visitors are very likely to leave your website and go to your competitor’s instead.
2. Boost Conversions on Your Website
Many websites provide comparable products or services, and users frequently pick the one that provides a simple and appealing user experience. According to a study by Forrester Research, a well-designed user experience may boost conversion rates by 400%.
3. Build Trust and Credibility
Why would potential consumers have faith in you? For example, if you run an e-commerce website, why should a consumer pay you in advance for a product that hasn’t been delivered yet?
When it comes to the internet, representation matters the most. As the consumer can’t physically interact with you, your website becomes your spokesperson. By displaying a well-designed and easy-to-navigate website, you’re showing the consumer that you know what you’re doing and you care about the experience you provide.
4. Enhance Your SEO Rankings
Arguably, the best way to get new visitors to your website is by ranking on the top positions of search engine result pages (SERPs). So, if you want to get there, you should look to outdo your top-ranking competitor’s user experience.
The best UX practices often align with the SERP-ranking factors set by search engines like Google. For example, the primary aims of UX design are to attract prospective consumers’ attention, to create useful information that is more accessible, and to provide a gratifying and smooth-sailing user experience. Those are the requirements for climbing to the peak of Google’s search results.
The more your site accomplishes these goals, the more likely you are to increase website traffic by outranking your competitors. And once the user lands on your website, they’ll be compelled to explore more as they find it engaging and interactive.
How To Get Started With UX Design
With more websites launching by the minute, competition is extremely high in almost every industry. User experience has proven crucial to staying competitive. However, only those businesses that adopt and execute all UX design elements effectively will be able to enjoy its benefits.
Now that you understand the importance of UX in web design, you may want to hire an expert and professional UX designer to ensure you knock it out of the park. This is where Orpheus can help.
We are a team of passionate and experienced web designers and developers who focus on delivering attractive, functional web solutions to companies using advanced technology. Get in touch with us to ensure you’re able to focus on running your business while we take care of all the nuts and bolts in the web design and development process.